User Privacy Policy

EFFECTIVE DATE: January 1, 2021

LAST UPDATED: February 25, 2024


At Inito Inc. (“Inito” or “us,” “we,” or “our”), your privacy is important to us. This Privacy Policy (the “Privacy Policy”) provides you with information about how we may collect, use, share, or otherwise process your Personal Information so that you may make knowledgeable choices about the information that you choose to provide to us or that we otherwise collect. “Personal Information” includes information that alone, or when in combination with other information, may be used to readily identify, contact, or locate you.

Please note that we may update this Privacy Policy from time to time, so please check back with us periodically. This Privacy Policy applies to the Inito services made available via applications on mobile or handheld devices (the “Apps”), and our website and web application located at (the “Website” and “Web App,” respectively, and with the Apps, collectively, the “Service”). We encourage you to read this Privacy Policy closely.

This Privacy Policy provides information regarding Inito’s data practices, including:

This Privacy Policy applies to the information that we collect when you interact with our Service. To the extent that you participate in a clinical research or other study with us, additional or separate privacy policies may apply.

Types of Personal Information Collected and Sources of Collection

Inito collects and uses the information you provide to us when you use the Inito Service. Information that Inito may collect includes:

We may collect Personal Information from you automatically through our use of cookies and other data collection technologies on the Service (see the Cookies, Online Advertising and Tracking Technologies section below).

We may also collect your Personal Information from third-party sources, such as social media platforms (if you interact with us through your social media account).

We may aggregate or de-identify the Personal Information we receive and use it for any of the purposes described in the Use of Personal Information section below. Where we de-identify data, we will take reasonable steps to ensure that the information is not re-identified by Inito, and that any third party that receives the de-identify data similarly will not attempt to re-identify the data.

Use of Personal Information

We may use the information we collect about you for the following purposes:

Providing you with the Service: Inito may use your Personal Information to deliver the Service to you and otherwise provide you with the products and experience that you request from us.

Customer Service: We may use or disclose your Personal Information where it is necessary for us to complete a transaction or do something that you have asked us to do. For example, if you purchase a paid Service offered by Inito, you may be asked for information needed to complete your request.

Development of the Inito Service: In our mission to better understand fertility cycles and help women make powerful and informed choices around their fertility, Inito may use anonymized fertility data to better understand human fertility and improve our Service. We may also share anonymous fertility information with third-party researchers.

Technical and Administrative Support: Inito may use your Personal Information to notify you periodically about important changes to the Service, fixes, or updates to the Service, to troubleshoot the Service, or to notify you of new products and services and related features.

Promotions and Contests: If you elect to do so, you may be asked to provide Personal Information for entry into a particular promotion or contest, so that we can let you know if you won a prize. The specific rules and regulations governing the particular promotion or contest will vary and your participation constitutes your agreement to abide by those rules and regulations. Any use of your Personal Information in such promotion or contest will not materially exceed the use described in this Privacy Policy.

Publications: We may aggregate or de-identify user information, and use that information to publicize our Service, for example, by describing trends or other information about our user population and how our Service is used by them.

Marketing: When you provide Inito with your Personal Information, we may communicate with you using the information you have given us to provide you with information we think may be of interest to you, including marketing and promotional messages. The marketing messages we send will contain information as to how to opt-out of receiving further marketing emails. You can also email us at to opt-out of receiving marketing emails. See the Your Right to Access, Make Changes to, or Request Deletion of Personal Information section below for additional information on your options.

When and To Whom Inito May Share Personal Information

In addition to the circumstances noted above, Inito may also share your Personal Information with the following third parties:

Service Providers: Inito may share Personal Information with other companies with whom it contracts (such as vendors and service providers) in order to provide you with the Service.

Advertising Partners: Inito may share your information with third parties for the purposes of serving you with personalized or targeted advertisements on third-party platforms and to measure advertisement engagement.

Business Changes: If Inito should ever file for bankruptcy, reorganize or merge with another company, or if Inito should decide to buy, sell, or reorganize some part or all of its business, Inito may disclose your Personal Information to prospective or actual purchasers in connection with one of these transactions.

With Your Consent: We may disclose Personal Information about you to certain third parties not described in this Privacy Policy with your consent.

As Required by Law and Other Extraordinary Disclosures: Inito may be required to disclose your Personal Information if it: (i) believes it is reasonably necessary to comply with legal process (such as a court order, subpoena, search warrant, etc.) or other legal requirements of any governmental authority, (ii) would potentially mitigate our liability in an actual or potential lawsuit, (iii) is otherwise necessary to protect our rights or property, or (iv) is necessary to protect the legal rights or property of others.

Cookies Online Advertisements and Tracking Technologies

Cookies Online Advertisements and Tracking Technologies

Cookies are small lines of text/data that are installed on your computer by a website. The Service may involve the use of cookies or other similar technologies to collect and store information. We utilize these technologies to research and understand how the Service is used, to develop and improve the Service, to personalize your online experience, and for advertising and other marketing purposes.

When you exit out of the Service, session cookies used by Inito are removed. In some instances, such as where you register in order to customize your use of the Service, cookies may persist so that we can recognize you without requiring log-in at each visit. These persistent cookies placed in connection with your use of the Service may remain stored on your computer or mobile device until you remove them. Disabling or removing cookies may require you to manually log on each time you wish to use the Service. Most web browsers automatically accept cookies, but it is possible to change your browser setup so that it does not accept cookies. To find out more information about cookies, visit

Google Analytics. We use Google Analytics to help us understand how users engage with our Services. Google Analytics uses cookies to track your interactions with the Service, then collects that information and reports it to us, without identifying individual users. This information helps us improve the Service so that we can better serve users like you. For more information on Google Analytics, visit

You can generally opt-out of receiving targeted ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) by visiting You may also opt-out of receiving targeted advertisements from other companies that perform interest-based advertising services via the Digital Advertising Alliance (DAA) site at Please note that when using the ad industry opt-out tools described above you may need to execute opt-outs for each browser or device that you use. Opting out of interest-based advertising does not mean you will no longer see advertising online but it does mean that the companies from which you opt-out will no longer show ads that have been tailored to your interests. You also may exercise choices regarding the use of cookies by AddThis by visiting

Browser Signals

Some web browsers have “Do Not Track” or similar features that allow you to tell each website you visit that you do not want your activities on that website tracked. At present, the Service does not respond to “Do Not Track” or Global Privacy Control (“GPC”) outside of California, and consequently, the Service will continue to collect information about you even if your browser’s “Do Not Track” feature is activated if you are not located in California. For users in California who navigate to the Service using a web browser, we recognize the GPC signal.

Your Right to Access, Make Changes to, or Request Deletion of Personal Information

You may request access to, correction of, or deletion of your Personal Information. For instructions on changing any of your privacy preferences, accessing your information, updating your information or for any privacy or data-protection-related question, please write to for assistance.

California Civil Code Section 1798.83 gives California residents the rights to request from us once per calendar year certain information regarding our disclosure of their Personal Information to third parties for those third parties’ own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. You may request such information by contacting us at Please note, however, we have not shared any Personal Information with any third party for their own direct marketing purposes.


Inito takes reasonable steps to safeguard the Personal Information that we collect about you. However, no data transmissions over the Internet can be guaranteed to be 100% secure. Thus, Inito cannot ensure or warrant the security of any information that you transmit to us. You use the Service at your own risk.

Other Important Information

  • Children
    Inito Services are not directed at children. By using the Service, you represent and warrant that you are 18 years of age or older. If a person under 16 submits information through the website or the app, we will delete their information.
  • Third party websites
    The Service may contain links to third party websites. Such third party websites are not governed by this Privacy Policy. If you choose to visit such third party websites, you should review the third party’s applicable privacy policy carefully.
  • Data Processing
    The Service is not meant for users in Europe. By using the Service, you consent to the processing of your Personal Information in the United States and India.
  • Changes to this Privacy Policy

    We may update this Privacy Policy from time to time. When we make changes to this Privacy Policy, we will change the date at the beginning of this Privacy Policy. If we make material changes to this Privacy Policy, we will make reasonable efforts to notify you by sending you an email to your registered email address or through other communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.

    Contacting Inito

    If you have any questions, comments, or concerns about this Privacy Policy, please email us at or write to us at:

    Inito Inc.
    355 Bryant Street, Unit 403
    San Francisco, CA 94107